Kirsten Schaffer is a digital media strategist and communications professional with a decade of experience informing and engaging the public through multimedia. As a former television news journalist, she is a natural storyteller who builds audiences by creating content that connects people to their community and the people who shape it. Kirsten covered education, health, and public safety in Cincinnati, San Antonio, and Corpus Christi, and eventually transitioned her passion working with the public in the newsroom to the public relations field. Kirsten designed the digital and social media strategy campaign for a labor union, in addition to managing crisis communications. She is skilled at shaping the narrative using digital tools and is dedicated to helping organizations communicate their mission to the world